The Metrosexual Male.
Philip Kotler and the rest of the marketing guru's have been abusing women over the years making them feel insecure about their looks inturn leading them to splurge on cosmetics, the same strategy has resulted in the evolution of the metrosexual male. I'm yet unable to reason why 'being in touch with the feminine side' involves just the parallel use of cosmetics rather than other effeminate characteristics like sensitivity.. I guess only the marketing gurus can answer that one.
Am I a metrosexual male?...well no, not in totality. Yes I do love buying designer perfumes, (Just bought Dunhill Desire and must say that its really good), love designer watches, leather et al but hell will freeze over before I wax my legs or try something remotely similar.